Staying unique and relevant in this competitive mobile app market can be a challenge due to the flood of new apps flooding the app stores every day. The Google Play Store lists the number of apps it had at the end of 2017 at 3.5 million, while the Apple Store is second with 2.1 million. Apps have become a billion dollar industry generating revenue for companies large and small, and there have been many stories of successful businesses that started from a great app. In 2018, the evolution of application development is moving into new frontiers such as artificial intelligence (AI) and the Internet of Things (IoT).
Tech industry giants have focused on these concepts, among other things, at their annual developer conferences. Microsoft kicked off its Build 2018 developer conference in Seattle, and Google just kicked off its annual Google I/O 2018 conference, with both companies emphasizing the larger roles of AI and IoT in their ecosystems. Here are a few other things announced that set the trend for app development in 2018 and beyond.
The development of artificial intelligence has opened the way for even smarter voice assistants. It has improved mobile apps like recommendation engines, behavioral targeting and a more personalized social experience.
Google Assistant has now evolved into a more advanced artificial intelligence that can understand context on many levels and have a more human conversation with the user. It can now call companies that don’t have an online presence and speak to their representatives on behalf of users to book a reservation or inquire about holiday hours.
The introduction of cloud computing has expanded the capabilities of applications by increasing their storage or computing capacity and are no longer tied to the limitations of a smartphone. Apps like Dropbox have been around for many years and provide cloud storage to both individuals and businesses and add additional features such as encryption and file or folder sharing.
Synchronization of mobile and desktop computers
Mobile apps should replace desktop apps, but sometimes the best solution is better integration between apps and desktop operating systems. Windows 10 announced Timeline which aims to communicate effortlessly with iOS and Android phones to give you a smoother experience when switching from phone to desktop and vice versa. It lets you send SMS or email and browse a shared website from Windows 10.
The Internet of Things
The Internet of Things (IoT) is a term that describes a system of devices that are connected to the cloud to enable applications to perform remote operations, automation and monitoring. There have been many IoT products introduced by various manufacturers, including connected cameras and smart devices.
The rise in popularity of bitcoin has shed light on the importance of blockchain technology, which is the backbone of cryptocurrency. Blockchain is an open, electronic ledger that is constantly updated and shared with the Internet community. It shows all the transactions that happen with cryptocurrencies like bitcoin so there is a public record of their movements. Its open nature ensures security against fraud and makes it an attractive option for mobile banking and e-commerce application solutions.